As of April 21, 2015, Google has changed their search algorithm’s to change the order in which websites are ranked when users search something from their phone. It now favors mobile-friendly websites, the ones with big text, easy-to-click links and phone numbers, and that are responsive to fit every size screen it is viewed on. The reason is because 60% of the internet’s traffic consists of people on their mobile devices, and has even been nicknamed “Mobile-geddon” because of how “apocalyptic” it could be for millions of websites.
Small to medium-sized business are going to see a significant drop in their website visitors. Businesses that depend on people finding them through localized searches like, if someone typed “seafood restaurant in Lewes, DE” into Google on their phone — could see a decrease in foot traffic as a result of this update since they will be demoted in the search engines.
Content on your website it extremely important, and is still a part of their current algorithm, however user experience has just become just as important.
It’s not too late! Visit our website at www.mercadeoconsulting.com to schedule a consultation to discuss how we can help beat Google’s new mobile algorithm together!