Why Does Your Business Need Facebook?

 

With over a billion active users each month on Facebook, you may have heard that every company, whether you’re large or small, should be getting on the social network bus.

Facebook is rife with LIKES, SHARES, POKES, silly status updates, games, that can drive us crazy.

But let’s look past all that and focus on the people behind the updates.

  • Facebook like button
  • Facebook Share Button

“I don’t get it!” you might be saying. “How does posting silly pictures and telling people what I ate for lunch help grow my business? Besides, my time is already maxed out.”

Who are these people on Facebook?

  • They’re existing and potential customers, and on Facebook, you can get up close and personal with them.
  • They’re an important source for growing your business and probably the best advocates – as long as you stay in touch and keep them happy. After all, happy customers lead to referrals to new happy customers, right?
  • 2/3 of the United States population 18 to 65+ are on Facebook

There are 156.5 million active Facebook users in the United States (2015)


  • age 18-24
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    million
  • age 25-34
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    million
  • age 35-44
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    million
  • age 45-54
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    million
  • age 56-64
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    million
  • age 65+
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    million

(~Current U.S. population age 18 – 65+ is 236,751,881 therefore 66% are on Facebook)

You know your business

Whether you sell in person, online or through an app, you know what you’d like to do next as your business grows.

Facebook knows people

More than a billion people use Facebook to connect with friends, family and things that matter to them.

Facebook connects businesses with people

Marketing on Facebook helps your business build lasting relationships with people and find new customers.

Your Facebook Business Page

With a business Facebook page, you can interact with prospects and customers in a way that they’re already familiar with. People share their likes, interests and activities on Facebook, and with your business page, you also can share news, photos and videos.  
Your Facebook Page makes your business:
  • Discoverable

    When people search for you on Facebook, they’ll be able to find you.

  • Connected

    Have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.

  • Timely

    Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests.

  • Insightful

    Analytics on your Page will give you a deeper understanding of your customers and your marketing activities.

When someone checks you out on Facebook and “likes” your page or comments on a post, they’re showing that they want a relationship with your company. And they could potentially create great word-of mouth referrals to their friends. With all this “liking” and posting going around, you’ve got a ton of personal info for us to create targeted marketing campaigns (like promotions, deals and events) to groups of people based on specific interests that are relevant to your business.


For example: A person eating at a restaurant loves her meal. She posts to Facebook about how great it is and that message is exposed to her 200 friends via the news feed. That’s potentially 200 people that the restaurant just got in front of, without spending a single marketing dollar.

What else does a Facebook page do for your business?


Increase Your Web Traffic & Boost SEO

Having a Facebook page for your business can be an effective way to direct traffic to your business website and blog. Your posts, links and other activity that are contained on your public Facebook page can also give you an SEO boost if they are indexed by search engines.
With the speed of social media and new weight being added to information shared through social channels, having a Facebook page that is filled with rich content that is relevant to your business can help you boost your search engine rankings.

Be Mobile Ready

The vast majority of Facebook users are accessing the site via their mobile devices — many of them only with a mobile device.
As this trend grows — it becomes more & more important for your business to have a presence on Facebook. The great thing about a Facebook page is Facebook does the heavy lifting for you! — optimizing your page for both desktop & mobile devices.

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Having a Facebook page for your business can be an effective way to direct traffic to your business website and blog. Your posts, links and other activity that are contained on your public Facebook page can also give you an SEO boost if they are indexed by search engines.
With the speed of social media and new weight being added to information shared through social channels, having a Facebook page that is filled with rich content that is relevant to your business can help you boost your search engine rankings.

Consumers Rely on Social Media to Influence
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Purchasing, Dining, & Traveling Decisions

Build Brand Loyalty

Besides being a place to build a customer base and sell products/services, a Facebook business page can do wonders for helping you build brand loyalty. What exactly does that mean? Well, if you consistently provide valuable & entertaining content, your followers will stay loyal — even when you make mistakes. These days, people look online to find businesses to buy from — and they predominately search social media. If your followers see you being active & responsive, they’re much more likely to do business with you than a company with no Facebook presence or a poorly managed page. Remember: It’s about genuinely connecting with the people you engage with on Facebook. If you do, they’ll help tell your story.

Drive Customers to Action

Connect with more people who matter to your business. We use Facebook Ads to raise awareness, stay connected and drive sales. We boost your posts so more people will see them, or create targeted ads for different audiences based on their location, interests and more. You can set your budget and we will measure the results of every ad. Drive Customers to action
A Facebook Ad makes it easy for customers to learn about your business and start using your products and services. We create ads that support your unique business goals—no matter what business you’re in. Your Ad can showcase products and services and features prominent call-to-action buttons to help customers do business with you and build relationships.

Reach a Targeted Audience

Just because there are 1.44 billion Facebook users, it doesn’t mean they all want to like your page. In fact, we wouldn’t want all of them to like your page — because only a small percentage of them would actually engage with your posts. Not only can you reach more people through Facebook, you can reach the specific people who are most likely to become your customers. If you run an ad on TV, you’d be hard pressed to know with certainty whether your ad targeted the right kinds of people for your business. With Facebook ads, you can be certain – your potential customers are laser targeted.

How does Mercadeo Consulting manage your company Facebook Page?

We help create of compelling content to make your business come alive on Facebook

As we post updates, photos and more, we think about what your customers find interesting and inspiring.

  • Authentic: We share what you’re business is genuinely excited about and your customers will be excited too.
  • Responsive: When people comment on your posts, we show that your business is listening and that you care.
  • Consistent: The more regularly we post, the more opportunity you have for connecting with people and building trust.

Making successful posts into successful promotions: When we notice that a post is getting a lot of engagement, we give you the option to promote it to reach even more people. When people like, comment on or share your posts, their friends are also eligible to see those posts in News Feed.

Remember: Your recipe for success is for us to create Page posts and ads that are interesting and valuable to your customers—and to target your messages so the right people see them.

Today there are nearly 1.44 billion users that are spread all around the world and every second there are 20,000 people on Facebook. This means in just 18 minutes there are 11 million users on Facebook. With an average of 936 million daily active users, it connects different cultures and allows us to share with family and friends in real time. We create engaging content and run Facebook ads (Link to Click through to social media advertising page) to increase your page likes, post reach, and website traffic.

Every 60 seconds on Facebook:

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Comments are posted
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Statuses are updated
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Photos are uploaded
There are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality content and strategy matter.

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